Yachts lined up at boat show



Selling Your Yacht

Denison Yachts is uniquely positioned in the yachting community, with an unrivaled family history and an international focus that few firms can match. Working with yacht broker Bobby Giancola gives you the ability to have an industry insider fighting for your best interests. Having peace of mind at the closing table, being protected throughout the delicate steps of the yacht-buying process.

My relationships with other yacht brokers and individuals who work in the yachting industry, enable me to quickly find qualified buyers for your yacht. My selling strategy will include a customized digital marketing plan and extensive walkthrough video footage, targeted events, and PR services.

When you make the decision to sell your yacht, you most likely want it to sell fast and for the highest possible price. That’s the benefit you get with my expertise, strong relationships, and personalized marketing services. 

Content creation is the most crucial part of a successful digital marketing plan. Creating compelling content takes skill and expertise in search engine optimization (SEO). I work with experienced SEO writers assuring that your content will be engaging to prospects and searchable on Google. We not only plan to engage potential buyers with creative content, but immerse them in stunning, cinema-quality video tours allowing them to visualize themselves on your yacht.

Your yacht will be highlighted in a dazzling, high-quality walk through video accentuating its finest features. I will personally narrate your video, showing off the aspects that set your yacht apart. This professional video will also implement drone footage, showing exterior shots of the yacht in motion. This approach is particularly effective in drawing in potential yacht buyers. The video footage will be professionally edited for maximum impact.

Having a strong digital presence is essential for selling a yacht. But what is your digital presence? Your digital presence encompasses everything from social media marketing, email campaigns and MLS systems, to website SEO (content) and Google search ads. 

Social Media

My far-reaching social media accounts will maximize the effects of posts on platforms such as Instagram and Facebook, turning the heads of potential buyers. We want your yacht to be noticed! 

Google Search

But the biggest impact will be felt with targeted Google ads. I work with one of the most effective Google Partner marketing agencies in the country, assuring that your ads will be seen where they count. Google ads are one of the most effective ways to advertise because everything is trackable and measurable. Plus you only get shown to those who are searching for a yacht like yours. We’ll be able to pinpoint exactly what brought the buyers to your landing page, and what they did once they got there. We will adapt according to analytical data, and dial in the ads to get in front of the right people.

MLS Systems

I take advantage of a wide range of MLS systems putting your yacht in front of a variety of interested yacht buyers. I also use sophisticated lead capture software which alerts me to any prospects who have viewed your listing so that I can contact them quickly. 

My effective, multi-faceted approach will give me the best chance of selling your yacht quickly and efficiently.

21 Denison Marina Offices Nationwide

With 21 waterfront offices, Denison is positioned to represent yachting clients personally, on both coasts of the United States, the Caribbean, and anywhere else you need us. Contact Denison for dockage details, too.

Boat Show

Boat Shows and Yachting Events

Denison has a significant presence at every major boat show in the world, from Fort Lauderdale to Miami and Monaco, we are there. This year, Denison is scheduled to participate in more than 40 boat shows and yachting events on both coasts of the U.S.

A Dedicated Team

Great things don’t happen without great people. My marketing success only happens because I have a hard-working team that is committed to being the best in yachting. I believe this happens by consistently doing simple things: working hard, doing what is promised, and being honest.

Bobby Giancola working on a boat


Denison Yacht Sales offers the details of this yacht in good faith but cannot guarantee or warrant the accuracy of this information nor warrant the condition of this boat for sale. A yacht buyer should instruct his yacht broker, or his boat surveyors, to investigate such details as the buyer desires validated. This yacht for sale is offered subject to prior sale, price change, or withdrawal without notice.